The provided images during the design phase were poor in quality and lacking playfulness. I recommended investing in a professional photographer to take more playful shots. Doing so would convey fun, thus increasing exposure.
User feedback indicated that the navigation links were confusing. Some users even questioned what purpose a few served. Thus, it would be good to either eliminate or redefine and reorganize to better suit content.
Site Platform change
From the beginning, Wix lacked features and functionality, such as responsive capabilities, limited coding opportunities, animations, and much more. I strongly suggested they transfer to a platform like WordPress, which is free, provides backend configuration capabilities, content management features, and much more.
What I learned
Abiding by the KISS principle
Throughout the design process, I labored at times in finding the balance in conveying fun while making it readable. At one point, I used too many bright colors and had too many embellishments to compliment the content. To resolve this, I revisited the design principles and decided to think minimally and keep it simple.
Think as a developer early
Because their site was built on Wix, I had to develop and test the designs as I went to save myself future headaches. It helped bring up possible limitations and opportunities to uncover design solutions before the handover occurred.
Pick and choose my battles. I can’t always win
There were times when the creative director or stakeholder made the final call on design. While I disagreed with the decision, sometimes I had to compromise. Working with users and business is just part of the job.