Lakart

Embracing experiential marketing because consumers share what they like and love.

Info

LaKart is an agile marketing company that specializes in Poppins, experiential campaigns, exhibitions and launch events.
 
The mission of its founder, Paula Otero is to deliver big results by the experience of a human touch.
Client: Lakart
Website: lakartnet.com
Date: 2016
Services: Visual Design

Brief

Lakart lacked the urban visual drag to appeal to today’s customers.
With some digging into the brand and industry, it became clear what was needed – a visual makeover.

LaKart needed to


LAUNCH

The Rebranded Version Of “La Kart”

POSITION

Itself As Leader

My Strategy


REDESIGN

The Visual Interface

IMPROVE

Consumer Experiential Services

Approach

To differentiate it from the market, I performed desirability tests to meet different solutions.

 

Art Direction

Main Titles

Lato Bold, Size: 40px, Leading: 44px, Tracking: 0em

Copy Text

Airelon Light, Size: 20px, Leading: 28px, Tracking: 0em

Quotes & Highlight

Airelon Light, Size: 16px, Leading: 22px, Tracking: 0em

Color Selection

Black, white and orange colors along with with pink highlights communicated, professionalism and success.

 

Web design Iterations

To make sure LaKart’s visual language in photography and personality, mockups were designed for the website.